Swifts is a proud sponsor of S.A. Motor Sports Formula GTI.

This mutually beneficial association makes sense because it enables the company to promote the superior performance of its products, especially under the extremely demanding stresses of racing conditions -positive proof of the unrivalled quality credentials of the Herschell and EDGE brands.

"We certainly hope to add real value in terms of product and technical expertise to this exciting, highly competitive and popular racing discipline, particularly on the lubricant and maintenance front," explains Grant Gillespie, Swifts Marketing Director.

"Our proud association with South Africa's only 'wings and slicks' car set-up is just the next step in our on-going marketing and advertising strategy and reaffirms our commitment to South African motor sport - through technical support, education and product excellence."

The Swifts trademark AC Cobra, the Official Formula GTI Pace Car, bears testimony to the performance of the Herschell range from a motor sport and automotive industry perspective since this well prepared muscle car is maintained and every conceivable moving, sliding, rolling part lubricated with Herschell products alone.